Principal Investigator

Charles R. Rogers, PhD, MPH, MS, MCHES®

Research Team Members

Kiara Ellis, University of Minnesota Masonic Cancer Center
Lisa Laliberte, MNGI Digestive Health
Cordero McCall, MBA, MPH, Medical College of Wisconsin
Rebekah Pratt, PhD, University of Minnesota Medical School
Kelly Krupa Rifelj, MPA, Medical College of Wisconsin
Ami E. Sedani, PhD, MPH, Medical College of Wisconsin


DAPDD-Brand Designs; International Leadership Institute; MNGI Digestive Health

Funding Period


Funding Agencies

Medical College of Wisconsin, National Cancer Institute (K01CA234319); The V Foundation for Cancer Research; University of Minnesota Masonic Cancer Center


Colorectal cancer (CRC) is preventable via early detection screening, but CRC screening rates for men remain lower than those of women. Prior research, including our own, have implicated the influence of psychosocial factors such as knowledge and masculinity barriers to medical care on CRC screening behaviors. Hence, we lead “Colon Cancer: iPrevent. iTreat. iBeat.”—an innovative, seven-day community-based study at the Minnesota State Fair in 2014, which surveyed over 300 African-American men (ages 18-65) on factors influencing their CRC screening intentions and welcomed more than 24,600 diverse participants through an inflatable colon.

Although the first of its kind, our 2014 study did not employ a pre/post survey design to understand the impact of the walk-through inflatable colon as a CRC educational tool to increase knowledge and evaluate masculinity barriers to CRC screening intention and uptake among male populations. “Colon Cancer: iPrevent. iTreat. iBeat. 2” will achieve such by continuing our work with male attendees of the Minnesota State Fair while expanding to include male attendees of the Wisconsin State Fair as well.